the mission

Create a clear path for emerging wine industry professionals to move unencumbered, forward through the wine space, enabling us to take risks and thrive in the wine industry.

Shift the center of power and access in the wine industry to undercapitalized and underappreciated winemakers & professionals, promoting inclusivity, wealth, stability, while addressing the historical barriers imposed by apartheid and colonialism.

Challenge stereotypes, reject biases, and dismantle the mindset that perpetuates inequality, working towards a wine industry that recognizes and addresses the real systemic issues and supports impactful change for undersupported winemakers & professionals.