the mission

Forge a clear and unimpeded path for emerging wine industry professionals, empowering them to take bold risks and thrive within the industry.

Shift the balance of power and access to elevate undercapitalized and underrepresented winemakers and professionals, fostering inclusivity, wealth generation, and stability. This approach directly addresses the systemic barriers rooted in apartheid and colonialism that have long constrained opportunities in the wine space.

Break down stereotypes, reject biases, and dismantle the entrenched mindsets that perpetuate inequality. Strive for a wine industry that not only acknowledges systemic inequities but actively supports meaningful change, creating opportunities for underserved winemakers and professionals to succeed and flourish.